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Dec 10, 2017

We warm up what "the big idea" might be for Tony's client Troopwork and Joergen gets extremely fired up about BBQ as they work through some potential ideas.


Dec 10, 2017

We start breaking down what "the big idea" can be by looking at the parameters as well as some examples of this kind of breakthrough marketing.


Sep 21, 2017

We warm up the challenge of creating sales materials while you're still developing the right messaging and positioning for the business.


Sep 21, 2017

We bring fire to a discussion about PR and how it does - or does not (depending on which one of us you ask) - work for startups.


Aug 30, 2017

We pick up where the call dropped off and get crisper on where the best content might actually come from, including some surprising ideas.